Visual identity for Tapart. The refreshed visual brand reflects the character of the agency, which operates at the intersection of art, innovation, and technology. It represents the expertise and dedication to the art of presenting unforgettable stories that touch people.

The concept of ‘tap’ or touch is similar to a finger or fingerprint, serving as the foundational inspiration that resonates across the whole visual identity. This distinctive shape, originating from the touch, is seamlessly integrated into the logo, motion, and graphic elements, reflecting the essence of Tapart and its connection to various movements and interactions.