Bruges revived it’s Reiefestival as a triennial celebration of performing arts! Over the course of three days, the festival merges the rich history and heritage of the city with contemporary performing arts. Our studio was chosen through a pitch to craft the fresh event identity. Drawing inspiration from Bruges’ historical legacy, both in terms of concept and aesthetics, we have forged a new name and a distinctive design system that offers versatile application across diverse platforms. We have embraced a clear color palette that will evolve in sync with the changing theme for each edition. With a renewed image and an easily accessible visual language, our goal is to captivate artists and attract local as well as international attendees to this multidisciplinary summer festival, which unfolds every three years along the picturesque canals and iconic bridges of Bruges!