Platform31 is the main networking organisation for urban and regional development. It was founded by five prominent research institutions, who asked us to develop a fitting identity. The main goal was to establish a strong basis on which the platform could build.

We created a thoughtful step-by-step implementation of the new corporate identity. An internal workshop yielded a lot of information and many ideas about how to create a fitting identity for the new organisation. This resulted in a digital brandbook and nifty tools and templates for Platform31’s own publications and reports. The main focus of the design is to be user-friendly: the organisation itself has to be able to work with the new identity.