Passa Porta is a multilingual literary house and vibrant meeting place located in the heart of Brussels. Known for its diverse audiences and featuring renowned writers, the organization has firmly established itself as a cultural beacon in the city and beyond.

Passa Porta selected our studio for their rebranding. Building on their existing identity, we developed a flexible, digital-first identity that incorporates a refreshed colour palette, a subtle logo update, and an dynamically deployable visual language inspired by their logo and the essence of literary interaction.

The new identity spans both online and offline formats, including advertisements, poster series, striking flyers, and an updated communication toolkit. The design not only met the expectations associated with Passa Porta but also introduced a refreshing simplicity and boldness to their visual representation. The result is a recognizable evolution of their existing brand, now more accessible and visually daring, aligned with contemporary standards.

This rebranding has strengthened brand awareness and consistency, equipping Passa Porta with the tools to proudly communicate their role as a leading literary hub