Rijksakademie Pioneers was founded to provide much-needed extra funding for the arts. Every ambitious young professional who cares about the latest developments in contemporary art is invited to become a member of this private donation club. It supports the renowned Rijksakademie van Beeldende Kunsten in Amsterdam. Our studio designed the booklet and a VIP pass to thank Pioneers for their support.
The pocket illustrates the importance of the Rijksakademie by telling about famous alumni, in order to enthuse new donors to join the club. To the academy, ambassadors are ‘Very Important Persons’, which is why new Pioneers receive a special VIP pass.