Art Central Rotterdam brings together a vibrant collection of contemporary art spaces and galleries from across the whole city. We were honoured to develop the rebrand of ACRXL, including a refreshed website, print identity, and motion graphics. The poster reveals the new identity for Art Central Rotterdam XL, showcasing essential details about the event.

Emphasising the “XL” concept, the design represents an “extra-large” experience. Beyond just a logo, the distinctive “X” and “L” letters function as a dynamic system that expands and evolves, making a bold statement. Integrated into a script, the custom lettering produces endless variations while maintaining the unique, detailed nature of the type design.