Noorderlink is a joint venture of the largest employers in the northern region of Holland. The organisation focuses on the exchange of knowledge, expertise and best practices between alliance partners. In addition Noorderlink advertises the North as an attractive living and working environment for current and new employees from northern Holland and elsewhere.

In anticipation of the new website, studio de Ronners in collaboration with Femke de Jonge organised a strategic session with the client and the development team. The results formed the basis for the new Noorderlink dynamic identity combining all its various products in one. The starting point is a new website.