For EYE 5, a Flemish organisation for opticians, we designed brochures that could be used and adapted by any affiliated optician. This way, the optician could show to the public that he’s following the latest trends by showing off the new collection, while also distinguishing himself from the competition. 

We created a flexible design system that can easily be applied in different ways by different opticians. For the spring and fall brochures of 2017, we worked with the theme ‘Graphic Shapes’ and designed a brightly coloured lookbook that featured graphic 3d objects.