Holland Dance Festival in The Hague is the largest international dance festival in the Netherlands. For more than thirty years, they have been working on enforcing the position of dance in the Netherlands. Our studio was asked to redesign this renowned festival.

Holland Dance Festival has become a strong cultural brand thanks to our simplification of the logo, recognisable use of colour and the effective impementation of this new identity. The campaign image of each edition consists of a choreography of lines, letters and dancers that is intertwined with the iconic logo. By campaigning in a smart and infectious way in collaboration with the client, the fame of the festival is increased: the Holland Dance Festival draws a bigger crowd each year.